The forecast period is set to see edible oils generate moderate positive sales growth in retail volume terms and this is a reflection of the essential status of edible oils generally. While sunflower oil is expected to continue accounting for the majority of overall sales of edible oils, growing demand is expected to be seen for categories of edible oils that currently have niche appeal, including other edible oils and olive oil.
The health and wellness trend is set to continue having a major influence on sales of edible oils over the forecast period, with increasing numbers of consumers in Bosnia and Herzegovina expected to favour products with a healthier profile categorised under olive oil and other edible oils. While this forms part of the wider health and wellness trend, which has seen significant numbers of local consumers make efforts to reduce the amount of fat they consume as a way to improve their diets, there is also information of dubious veracity circulating on social media suggesting that all types of industrially manufactured edible oils are inherently unhealthy.
As mentioned above, demand for sunflower oil in Bosnia and Herzegovina is already highly mature and the category has been at or near saturation point for many years. As the category is currently losing sales to olive oil and, increasingly, other edible oils, it is likely that the leading players in sunflower oil will turned to innovation and added value as ways to attract the attention of consumers and avoid their brands coming to be seen as outdated and basic commodities that appeal only on the basis of low unit price.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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