The sales performance of sunflower oil over the forecast period will largely dictate the trend in edible oils overall. Sunflower oil is a commodity that is deeply rooted in Romanian cuisine and its retail price will remain a key determinant of volume sales over the period.
Niche categories are expected to witness the most dynamic growth over the forecast period mainly due to health or cooking attributes. Compared to sunflower oil, all other types of oil will remain niche in Romania, but they face strong growth potential.
Further diversification in the range of oils is expected over the forecast period to satisfy growing demand. Since olive oil is perceived by many consumers as unsuitable for cooking due to its low burning point, modern retailers are expected to carry olive oil blends including products dedicated specifically to cooking.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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