Edible oils in Pakistan is projected to continue to see positive retail and foodservice volume and retail value (constant 2024 prices) growth through the forecast period. Nonetheless, Pakistani consumers remain highly sensitive to price changes.
Edible oils, which form one of the most important ingredients in cooking, account for a sizeable share of a household’s monthly grocery bill. Consumers are always looking for better promotional deals and brand owners usually partner with supermarkets to pass on extra discounts to consumers in return for extra shelf space and more visibility.
The call for non-GMO and organic cooking oils is growing as consumers become more concerned about environmental issues, sustainability and food safety. Expanding into this niche can attract that group of consumers willing to pay a premium for such products.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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