Although it is a mature industry in Turkey, sunflower oil is expected to be the preferred choice among both households and food service across the forecast period. Production and stock management capacity is strong in the country, which ensures supply security and provides a competitive price level.
In addition to the high demand for olive oil among foreign tourists in the food service channel, there is an opportunity for olive oil to become far more popular in Turkey over the forecast period, aligned with the rising health and wellness trend. The trend for healthier eating is encouraging more consumers to review the nutritional content of what they consume, having a rising impact on their purchasing decisions.
The forecast period is expected to see ongoing inflation, challenging household spending power in the country. Leading names in edible oils will focus on reducing overhead costs, while many will sacrifice margins to offer competitive price points.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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