The most significant challenges over the forecast period include economic instability and rising production costs. Companies are expected to mitigate these challenges by leveraging brand loyalty, investing in innovation, and exploring different retailing channels.
The growing demand for healthier and more sustainable oil options presents significant opportunities in the health and wellness segment of the market over the forecast period. The trend towards organic and natural products is expected to remain strong and?? companies are expected to focus on innovation in these areas to meet evolving consumer demands and drive growth in the period to 2029.
Health-conscious consumers are increasingly prioritising their wellbeing, driving demand for healthier edible oils. As a result, olive oil is expected to see the best performance over the forecast period, benefiting not only from this trend but also from improving consumer spending power.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsThis report originates from Passport, our Edible Oils research and analysis database.
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