Sunflower oil is projected to sustain minimal retail volume and value growth rates due to market saturation and a declining consumer base, impacted by negative demographic growth. This limited growth in sunflower oil is poised to affect edible oils as a product area as a whole significantly, given its substantial size and maturity.
Looking ahead, the growth trajectory is expected to mirror that of 2023. Health and wellness trends will continue to drive consumer inclinations towards healthier edible oils, notably olive oil and avocado oil, propelling these edible oils to exhibit the fastest growth in both retail volume and value terms.
Corn oil and rapeseed oil are witnessing diminishing popularity, resulting in reduced consumer interest in these edible oils. Consequently, both types of oils are expected to decline in retail volume terms.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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