Olive oil is set to continue to see strong retail volume growth over the forecast period, although it is expected to remain a relatively small category. Nonetheless, olive oil benefits from healthy positioning and as an oil that is consumed with bread or used for cooking.
There remain challenges for edible oils during the forecast period. On the one hand, Moroccans tend to buy olive oil in bulk unpackaged for their annual consumption.
Amid soaring prices of edible oils, there has been a change in consumption habits. Many consumers have reduced their purchases and/or opted to reduce the quantity used by diluting in culinary preparations.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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