The outlook is bright for tea over the forecast period, and in particular for local tea producers, as they also look to develop export channels to the EU. However, within Georgia, there will continue to be stiff competition from imported brands.
Furit/herbal tea will register the highest volume growth over the forecast period. Healthy living and growing health consciousness will drive demand for fruit/herbal tea in the forthcoming years as consumers look to reduce their caffeine consumption.
Local tea producers are forecasted to continue the development of premium, eco and natural teas in the forecast period. Consumers’ awareness surrounding the high quality of local tea is also expected to grow as a result.
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Understand the latest market trends and future growth opportunities for the Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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