Following 2024’s tariff reductions on South African tea introduced by China, investments in the local economy are expected to increase, with a focus on productivity and efficiency, thereby providing greater supply. These developments are expected to drive substantial growth of South African tea over the forecast period.
Over the forecast period, tea tourism is expected to become increasingly prevalent, driven by Rooibos’s recent “designation of origin” status and the presence of boutique tea stores in urban areas. An indigenous tea varietal, rooibos has gained worldwide recognition for its heritage, resulting in its protected designation of origin status and emphasising the uniqueness of the tea varietal.
Tea as a base ingredient is expected to gain prominence over the forecast period, derived from manufacturers in parallel markets, including alcoholic beverages, which continue to expand their product innovation and flavour offerings. In turn, this trend is projected to increase the crossover between tea and other drinks, creating unique hybrid products that appeal to evolving consumer preferences.
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Understand the latest market trends and future growth opportunities for the Tea industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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