New players and brands, both imported and local, are expected to appear in tea over the forecast period. The competitive landscape will thus likely become more fragmented and competition will likely intensify.
Long-term health and wellness trends will likely gain more relevance in the forecast period with tea likely to appear in the market that is fortified with vitamins, superfoods, ginger, and immunity boosting ingredients. There is also likely to be diversification in terms of tastes and flavours, with this being driven by the development of specialist tea shops/rooms which are exposing consumers to a wider range of options.
Value for money will likely remain of key importance with most households having seen a drop in their disposable income and have faced economic instability since the start of Russia’s war. Price promotions will therefore likely become commonplace again and will intensify as competition increases.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!