The anticipated surge in tea sales finds its roots in the urban population's growth. Consistent increments in sales volume over the assessment period have been fuelled by the expansion of corporate work environments, Western influences, and the strategic marketing endeavours of major players such as Unilever Nigeria Plc.
Despite the projected economic recovery, an impediment to the anticipated growth trajectory could arise from Nigeria's potentially slower economic progress than initially anticipated. Factors such as surging inflation rates, escalated production costs, spikes in the consumer price index, and persistent security concerns could hinder economic expansion.
While black tea is slated for robust growth, other types of tea are also poised for commendable performance. Herbal medicinal teas, sought after for their perceived health benefits, show promise.
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Understand the latest market trends and future growth opportunities for the Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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