Tea is expected to post steady retail volume and constant value growth over the forecast period, in line with the expansion of the population. Tea has become a regular breakfast/evening drink for many Nigerian families and is considered a good way to relieve stress among working consumers.
As the dominant category in volume and value terms, black tea will drive overall volume growth over the forecast period. The affordability of black tea makes it an attractive beverage to Nigerians.
Herbal/traditional medicinal teas and green tea will post the best growth rates over the forecast period. These types of teas are popular for the diversity of flavours offered as well as their health benefits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!