The overall performance of tea is expected to pick up slightly over the forecast period, although we anticipate a rising threat to come from ready to drink (RTE) tea. RTE tea, known for its convenience, has witnessed increased participation from various players, leading to more new product developments, and this trend has the potential to divert consumer attention away from traditional tea offerings.
We expect innovation to focus on botanical and scented teas over the forecast period. Such developments aim to provide consumers with specific flavours and aromas which enhance their overall tea-drinking experience, and well-known choices such as jasmine, chamomile, rose, orchid, and hibiscus, among other botanicals, are gaining more attention for their strong tastes and refreshing options.
Loose tea is essentially driven by the rise of artisanal blends, small domestic blends, and health-related herbal concoctions, along with the fact such products are often considered premium. Whilst sales in loose tea are expected to remain sluggish over the forecast period, they are still expected to move in a more positive-facing direction.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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