The forecast period is expected to see continued growth in demand for fruit, herbal, and green teas, as these categories align with evolving consumer health trends. Green tea, in particular, is anticipated to gain even greater traction due to its reputation as a healthy alternative to traditional caffeinated beverages.
Sustainability is set to play a pivotal role in shaping tea consumption over the forecast period, with younger consumers particularly influenced by this trend. Manufacturers are likely to maintain a strong focus on organic certifications while advancing sustainable production and packaging practices.
The rise of new consumption occasions is expected to contribute to the diversification of tea usage, with cold-brewed teas and innovative formats like tea balls or tablets broadening the appeal of tea beyond traditional hot beverages. Tea may increasingly be positioned as an alternative to certain soft drinks, providing a healthier and more sustainable choice.
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Understand the latest market trends and future growth opportunities for the Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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