Volume growth in tea sales is set to be driven by changing consumer habits. There are strongly emerging trends for more natural products and also increasing demand for added health benefits.
Tea sales will be mainly driven by value for money over the forecast period and players will compete aggressively in terms of discounts and promotions in order to win value share. Economy brands will also benefit from this drive for value.
There is an opportunity for tea to be positioned as a mixer for cocktails, which are increasingly popular in Bolivia. A traditional drink in Bolivia is Té con Té, which is a warming drink of tea and Singani, a local brandy, along with cinnamon lemon and sugar.
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Understand the latest market trends and future growth opportunities for the Tea industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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