The 2024 acquisition of Lipton Tea estates in Kenya by Sri Lankan company Browns is set to significantly impact the local landscape. The partnership will see Browns become one of the world’s largest tea exporters, as well as one of Lipton’s largest tea suppliers.
With tea production being a significant part of the Kenyan economy, consumers will be increasingly concerned about the environment and knowing that tea is grown sustainably. This will see brands that have a more sustainable profile gain a competitive edge.
Consumers will continue to be price sensitive and will opt for more affordable options, such as smaller pack sizes. As such, brands will focus on introducing more budget-friendly options to cater to cost-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Tea industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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