Due to Wissotzky being declared a monopoly, unit price growth is expected to slow in tea in the forecast period. With more brands encouraged to enter the market thanks to the restrictions on Wissotzky’s power, competition is expected to increase, which will exert a downward pressure on prices.
Rising health awareness is expected to promote growth in loose tea and green tea over the forecast period as consumers often seek a comforting treat but increasingly prefer it to be without caffeine or sugar. Manufacturers are meeting this trend, promoting healthy and natural ingredients, such as ginger, vitamins C and D, as well as super foods.
Both the shift towards loose teas and the fact that Wissotzky was declared a monopoly have created gaps in the market. Private label ranges, including those from Shufersal and Rami Levi, have put significant efforts into growing their tea lines.
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Understand the latest market trends and future growth opportunities for the Tea industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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