With the ongoing increase in the cost of living and the continuation of the Israel-Hamas War, the country plans to raise taxes and VAT in 2025. These measures are expected to significantly impact the prices of tea throughout the forecast period, as well as reduce the disposable incomes of local consumers.
Despite Wissotzky being declared a monopoly and facing added regulatory restrictions, locals are expected to continue purchasing Wissotzky teas. While some competing brands have attempted to attract consumers by lowering their prices, Wissotzky remains the preferred choice for many due to its consistent flavour and quality.
The premiumisation trend in Israel’s tea market is expected to persist over the forecast period, with a continued shift toward loose teas, including herbal varieties. Herbal teas, in particular, align with the growing health and wellness trend, as they are often associated with functional benefits such as promoting relaxation, aiding sleep, and supporting immune system health.
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Understand the latest market trends and future growth opportunities for the Tea industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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