Fruit/herbal tea and green tea are expected to continue driving growth in the category over the forecast period, as health-consciousness increasingly shapes consumer preferences. Chileans are becoming increasingly aware of the benefits that tea can offer, with fruit/herbal and green tea, in particular, gaining popularity due to their association with positive health outcomes.
Rising temperatures are an undeniable challenge that will require producers of hot drinks, particularly of tea and coffee, to adapt to circumstances less favourable for their traditional consumption. While hotter weather poses a threat to hot tea, it can also be interpreted as an opportunity for iced tea and its various preparations.
As sustainability becomes an increasingly important priority for local consumers, tea producers are expected to place greater emphasis on eco-friendly practices, particularly in packaging and sourcing. Brands that focus on reducing their carbon footprint, using biodegradable or recyclable materials, and supporting fair trade practices are likely to gain favour among conscious consumers.
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Understand the latest market trends and future growth opportunities for the Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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