Tea has undergone an impressive process of evolution in Chile over the review period. As this hot drink became the most popular in the country (in retail volume terms), new brands and types of tea started to emerge on the shelves of supermarket, and specialist stores began to flourish, all with new foreign players offering their premium products to address demand from increasingly demanding consumers.
With Chileans becoming increasingly health-conscious, all hot drinks will need to adapt in some form of response. Although tea already has multiple positive associations, such as weight management and digestive health, these are fairly uniform cross brands, rather than a differentiating factor, and soon they will no longer be enough for brands to stand out from the competition.
Rising temperatures are an undeniable fact that will force all hot drinks categories to adapt. This is likely to bring faster development to iced versions of traditional hot drinks, such as coffee and tea.
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Understand the latest market trends and future growth opportunities for the Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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