Tea is expected to return to small positive retail volume growth over the forecast period, while foodservice sales are expected to wane slightly in light of the fact tea is not as popular as coffee in foodservice, along with the fact that café culture is slowly waning in France.
French Les 2 Marmottes (Les 2 Marmottes SAS) is tipped as one to watch over the forecast period, following its 2022 acquisition by Netherlands-headquartered JDE Peet's. This led to an expanded portfolio, while the company continued to operate independently and retain its employees.
Further alternatives to traditional tea are expected over the forecast period, notably so with cold infused tea and CBD tea. Regarding cold infused variants, this follows a trend which is also being seen in coffee and has been followed by brands in tea such as Les 2 Marmottes with Infusez à froid (Infuse cold).
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Understand the latest market trends and future growth opportunities for the Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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