The trend of retail volume decline and current value growth is set to be maintained in tea in South Korea in the forecast period. Nevertheless, as South Korean consumers increasingly seek products tailored to their individual preferences and health needs, there is a growing opportunity for personalised tea experiences.
In the coming years, functional tea is poised for substantial growth within tea in South Korea, as consumers increasingly prioritise health and wellness in their daily routine. To take advantage of this opportunity, tea brands are expected to focus on product innovation, developing blends that cater to specific health needs and promoting them as essential components of a healthy lifestyle.
Tea is increasingly being recognised as a key component of the broader wellness ecosystem, offering a natural and soothing option for health-conscious consumers. This trend presents an opportunity for tea brands to position their products as essential elements of a holistic wellness routine, alongside other health and wellness practices, such as meditation, yoga, and mindful eating.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!