Tea is likely to remain a relatively small category in Dominican Republic, with only moderate growth being projected for the forecast period in retail volume terms. Nonetheless, it is likely that more and more Dominicans will be encouraged to switch to drinking tea due to its reported health benefits and the growing range of options available in supermarkets, including many new flavours.
Although tea is a very small category within hot drinks in Dominican Republic, private label tea is nonetheless still being observed in the supermarkets of Centro Cuesta Nacional (CCN). The expansion of private label lines could also contribute to generating greater consumption with innovative products and affordable prices having the potential to attract more shoppers.
Although there is an important presence of tea brands that have already existed in the market for several years, such as Pompadour, Twinings and La Leonesa, the imported Loyd brand of tea has also been making significant strides. This brand is available in the Nacional and Jumbo (CCN) chains of supermarkets where it has enjoyed attractive and prominent shelf displays which have captured the attention of shoppers.
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Understand the latest market trends and future growth opportunities for the Tea industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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