It is expected overall retail volume sales of tea in the Netherlands will continue to contract throughout the forecast period. The negative outlook is partly due to increasing maturity, but also reflects the traditionally strong preference of Dutch consumers for coffee when it comes to hot drinks.
Fruit/herbal tea is projected to be the most dynamic performer in retail volume and current value growth terms over the forecast period. It will continue to profit from the increasing consumer preference for product types that have stronger health credentials and offer more novel and exotic flavours than traditional black tea.
Although black tea bags will remain the largest category in retail volume terms over the forecast period, it is also expected to record the steepest decline in this respect. Together with the fact that these products typically have a higher weight per unit than other types, this will negatively skew the overall performance of tea.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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