Over the forecast period, rising tea sales are expected to result from changes in consumption habits, with tea being used for health reasons, as well as moments of relaxation and wellbeing. As such, the upward trend towards a healthy lifestyle and wellbeing will lead to an increasing number of Romanians drinking tea, interested in the benefits of a natural product, said to reduce the risk of diseases.
The presence across all channels and in the most distanced locations will maintain the domination of fruit/herbal tea. With a long tradition in consumption, fruit/herbal options will continue to enjoy the perception of being natural, with readily available and affordable health benefits.
During the forecast period, tea will continue to be dominated by local brands, mostly found in economy and mid-priced offerings. However, the forecast period will witness the development of higher-priced brands, covering medium to premium goods.
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Understand the latest market trends and future growth opportunities for the Tea industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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