Tea is expected to experience volume growth over the forecast period as consumption habits shift from a focus on health remedies to moments of relaxation and wellbeing. The increasing emphasis on healthy lifestyles among Romanians is likely to elevate tea’s position as a natural product with potential disease-preventing benefits.
Fruit and herbal teas are expected to maintain their dominant position over the forecast period, supported by their widespread availability across all retail channels, even in remote localities. These teas will continue to benefit from their long-standing reputation as natural, health-boosting products.
Local brands will continue to dominate the tea market, especially in economy and mid-priced segments. However, a shift towards higher-priced, premium brands is anticipated, reflecting evolving consumption habits and the gradual development of a tea culture in Romania.
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Understand the latest market trends and future growth opportunities for the Tea industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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