As pressure on purchasing power wanes and prices stabilise demand for tea is likely to gradually return by the end of the forecast period. Nonetheless, the performances across the various categories will remain variable with overall sales expected to stagnate.
Interest in and demand for functional products is likely to continue growing over the forecast period which should have a positive impact on sales of tea. Functional instant tea and functional fruit/herbal tea are likely to see increasing demand backed by increasing investment in new innovations from manufacturers.
Much as in coffee, the cold brew tea trend in Italy was very niche during the review period. However, in 2023 and 2024, there were notable launches seen in this area.
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Understand the latest market trends and future growth opportunities for the Tea industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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