Tea in Italy

December 2023
EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Tea industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Tea industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tea in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tea in Italy?
  • To what extent are health considerations impacting consumption of Tea in Italy?
  • What are the traditional preferences in Tea in Italy? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Italy?
  • Which are the leading brands in Tea in Italy?
  • How are products distributed in Tea in Italy?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
  • Where is future growth expected to be most dynamic?

Tea in Italy - Category analysis

KEY DATA FINDINGS

Tea registers a more sluggish performance than coffee, due to not having as strong a consumption culture in Italy
Competition remains tight in tea, with private label also benefitting from its lower unit prices
Innovation needed in tea to boost category image in light of coffee popularity
Tea to perform positively in volume sales over the forecast period
Functionality, wellness, and indulgence to remain relevant drivers
Questions remain about private label success as the economy improves
Table 1 Retail Sales of Tea by Category: Volume 2018-2023
Table 2 Retail Sales of Tea by Category: Value 2018-2023
Table 3 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 4 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 6 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 7 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 8 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

Hot Drinks in Italy - Industry Overview

Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 13 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 14 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Tea

    • Loose Black Tea
    • Tea Bags Black
  • Fruit/Herbal Tea
  • Green Tea
  • Instant Tea
  • Other Tea

Tea

This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.

See All of Our Definitions
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This report originates from Passport, our Tea research and analysis database.

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