Retail volume sales of tea are set to return to positive growth figures over the forecast period, albeit remaining small. This is attributed to a normalisation effect as the impacts of inflationary pressures ease and, within this, typical sales patterns are expected to re-emerge.
Functionality and wellness will remain relevant drivers in tea sales over the forecast period, supporting sales of fruit/herbal tea in particular. In this context, two product types are likely to benefit the most from this trend: functional chamomile (a product which, within instant tea, performs relatively well, despite instant tea being uninteresting overall); and functional other fruit/herbal tea.
In line with the aforementioned developments expected, some of which are inclined towards a premiumisation angle, a question remains about the ongoing success of private label across the forecast period. It is noted that private label became popular due to the inflationary and cost-of-living crises, thus, as the economy improves, it is likely that consumers may be tempted away from cheaper options by higher-end teas which offer exciting properties.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!