Off-trade volume sales of tea are expected to record further decline over the forecast period, driven by price increases and waning demand for black, green and instant tea. Heightened price sensitivity will encourage consumers to look for the best combination of price and quality, and the desire for value for money is likely to lead to lead to the growth of private label over the period to 2029.
Fruit/herbal tea is anticipated to see the best performance over the forecast period. Rising health cautiousness and consumer awareness of such products in Serbia are expected to drive demand for teas offering health benefits, such as those infused with ginger, lemon, orange, or other exclusive ingredients.
The leading players are expected to maintain their dominant positions throughout the forecast period. With widespread availability in modern retail outlets and the introduction of new products, the top brands are likely to outperform smaller competitors.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!