The outlook for tea sales in Estonia is expected to remain subdued over the forecast period. Current projections indicate that while the rate of decline may slow, total sales volume is likely to hover near stagnation.
Despite the general decline in tea consumption, there remains a subset of consumers seeking higher-quality products, providing an opportunity for premiumisation within the category. This segment, although small, has shown resilience and could potentially grow modestly as consumers prioritise quality over quantity in their tea purchases.
Private label tea remains a minor player in Estonia, primarily offered by major retailers such as Lidl, Maxima, and Rimi. While these brands predominantly target the economy price segment, their impact on the broader tea market has been limited.
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Understand the latest market trends and future growth opportunities for the Tea industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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