Fruit/herbal tea is expected to register further growth over the forecast period. As interest in natural and alternative medicine grows, herbal teas will be increased popularity as part of holistic health and wellness practices.
Loose black tea is set to demonstrate the fastest volume growth over the forecast period as, typically made from whole tea leaves, it offers a higher quality product. Also, with rising environmental concern in Estonia, loose black tea will be favoured by environmentally conscious consumers as it uses less packaging and reduces waste.
Green tea, including different types such as matcha, is perceived by Estonians to offer a number of health benefits, including improvements in mood, cognition and a reduction of stress and anxiety-like symptoms. It also offers flavour variety and tends to be less processed than black tea.
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Understand the latest market trends and future growth opportunities for the Tea industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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