Across the forecast period, retail sales are set to rise at a current value CAGR of 2% (2024 constant value CAGR of -1%), with retail volume sales predicted to record an ongoing, year-on-year decline. Loose black tea, instant tea and other tea will see the strongest retail volume decline, with fruit/herbal tea registering the weakest volume fall.
While tea is set to record an ongoing retail volume decline, there are opportunities in the premium segment. These premium teas are typically sold through specialist retailers, high-end supermarkets, and retail e-commerce platforms, catering to a niche but growing consumer base that seeks more than just an everyday beverage.
Local players, such as Acorus and Svencioniu Vaistazoles, are expected to maintain a strong grip on the fruit/herbal tea category in Lithuania. These brands are highly regarded for offering high-quality products, often made from locally sourced raw materials, which resonate well with consumers who value both freshness and authenticity.
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Understand the latest market trends and future growth opportunities for the Tea industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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