The World Bank’s 2024 forecast indicates that Vietnam’s GDP is expected to experience growth in the coming years, with projections of 6.0% for 2025 and 6.
According to the Vietnam Tea Association, the most popular domestic tea products during the forecast period are expected to remain those within green tea. However, sales are increasingly split, with various consumer preferences.
During the forecast period, more people in Vietnam are expected to pay more for sustainable products, driven by the government’s strong promotion of a Net Zero lifestyle. Therefore, local companies such as Tan Hiep Phat and Cau Dat will collaborate with the government to push the development of sustainable tea moving forward.
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Understand the latest market trends and future growth opportunities for the Tea industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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