During the forecast period, overall tea volumes are expected to experience a moderate decline, driven largely by the continued reduction in black tea sales, a segment that remains mature and somewhat saturated. Despite this, the overall value of the tea market is likely to remain stable, as moderate price increases are expected to offset the volume decline.
Green and herbal tea are expected to see positive volume growth in the forecast period. This growth will be supported by improved positioning and a more varied selection available in grocery retailing, which will cater to an increasingly health-conscious consumer base.
On-trade tea sales are expected to see growth in the forecast period, as more offerings become available in cafés, restaurants, and other on-premise locations. The introduction of premium tea options, such as loose leaf tea in single-portion servings, is expected to boost both volume and value within the on-trade sector.
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Understand the latest market trends and future growth opportunities for the Tea industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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