Herbal/traditional tea shows strong growth potential, particularly as consumers increasingly prioritise wellness-oriented products. In Peru, this trend is supported by a widespread cultural acceptance of traditional medicine, especially among older adults who consider herbal infusions an integral part of their diet and often prefer them over pharmaceutical options.
With in-person work and school attendance nearly fully restored, out-of-home consumption spaces are regaining significance. This shift has influenced both the restaurant and café sector, particularly in urban areas like Lima, Arequipa, Cusco, Trujillo, and Piura, as well as Off-Trade channels.
Despite a broader recovery in the tea market, green tea faces a less favourable outlook. A shift in consumer perceptions around wellness, particularly among younger generations, has moved away from a focus on weight loss towards a more holistic view of health, encompassing wellbeing, stress management, productivity, and quality of sleep.
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Understand the latest market trends and future growth opportunities for the Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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