Overall, tea is projected to see positive, but steadily slowing, off-trade volume growth over the forecast period. Tea drinking is often seasonal in Bulgaria, which limits growth potential.
Locally sourced products are becoming increasingly popular in Bulgaria. Such products are produced by major local manufacturers, but also for small regional artisanal brands like Botanical and Bilkocoop.
In the forecast period, tea is set to witness the development of higher-priced brands, covering standard to premium options. This expectation reflects changes in consumption habits, with some consumers moving away from teas that alleviate colds and minor diseases to include more sophisticated ones that can enhance moods and aid relaxation.
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Understand the latest market trends and future growth opportunities for the Tea industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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