Tea will register further volume growth over the forecast period, though continuing population decline will dampen sales somewhat. Fruit/herbal tea will continue to account for most value sales, followed by black and then green tea.
E-commerce has been gaining value share year-on-year and will register further growth over the forecast period. Direct sales channels can provide consumers with greater access to specialty and premium teas and can foster a deeper connection with the products and brands they love.
There will be continuing innovation and diversity over the forecast period, as the traditional merges with new trends. An example being Pampa-tea’s Podravski Bubble Tea, which combines traditional herbal teas with contemporary flavours and trends, such as tapioca pearls normally associated with bubble tea.
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Understand the latest market trends and future growth opportunities for the Tea industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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