Despite most of the growth and attention in tea going to fruit/herbal tea, the premium segment in loose black tea presents an opportunity for improving retail volume and value growth over the forecast period. With more consumers not only interested in consuming organic and natural products, but in experimenting with new tastes, loose black tea has a window of opportunity.
Green tea has shown a steady decline in retail volume and current value terms over the past couple of years, with no signs of recovery in sight. The overarching interest in taste amongst consumers has not benefited the category, as other more exotic flavours have entered the market.
As the World Health Organization has ended the pandemic status, commuting and office work life have returned to normal, although these had not returned to the pre-pandemic levels as of 2023. The hybrid model of working continues to be extensively popular, and more consumers are looking for convenient, quick, and new tastes within the foodservice channel.
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Understand the latest market trends and future growth opportunities for the Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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