In the forecast period, tea is expected to maintain retail volume and current value growth in Mexico, but will face strong competition from other categories that are innovating and adding increasingly sophisticated functional claims to their new product launches. This is the case of drinking dairy products which offer fibre, protein, and antioxidant ingredients, or hydrating beverages and energy drinks that offer vitamins, minerals, and increasingly specific ingredients such as collagen.
Over the forecast period Mexican consumers are likely to shift their interest from products to processes. As consumers become increasingly knowledgeable and informed, they are likely to wonder about additional ways that their health might be impacted beyond ingredients.
The expansion of discounters is expected to continue over the forecast period, with brands such as Tiendas 3B and Aurrera maintaining their fast-paced growth across the country, which is expected to drive the growth of discounters as a distribution channel. In addition, the offer of private label products is expected to increase, and take share from the leading brands.
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Understand the latest market trends and future growth opportunities for the Tea industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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