By 2030, Saudi Arabia hopes to welcome more than 100 million tourists annually, in accordance with the goals set forth in its Vision 2030 strategy. In addition to religious tourism, official and private sector organisations in Saudi Arabia are working together to promote leisure, sports, and entertainment in an effort to increase tourist numbers and diversify the economy away from its heavy reliance on oil.
New and existing companies are expected to continue developing new product lines such as by adding a wider variety of flavours and ingredients, or using organic tea and sustainable packaging, for example. A key focus will likely remain on products that provide health and wellness benefits, with fruit/herbal tea and green tea set to remain the two most dynamic categories in tea.
E-commerce is expected to gain a growing distribution share in tea, with the market seeing a growing number of online grocery stores and “dark stores” (retail outlets/distribution centres which exist exclusively for online shopping). Dark stores, in particular, enable retailers to leverage the retail space at their disposal to stock a large amount of inventory, fulfil orders, and provide options such as fast delivery and same day pick-up and, as a result, many are offering more of their products online.
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Understand the latest market trends and future growth opportunities for the Tea industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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