Cameroon’s tea sector faces considerable challenges stemming from cultural preferences, export priorities, and informal competition. The country’s hot drinks culture remains dominated by chocolate-based and malted beverages, relegating tea to a secondary position.
Herbal teas are expected to lead growth within Cameroon’s tea sector, outperforming more established categories like black and green teas. This trend will be driven by their functional benefits, which resonate strongly with health-conscious consumers.
Cameroon’s tea sector offers growth opportunities through the promotion of functional teas and the adoption of social tea-drinking practices. As consumers increasingly prioritise health benefits, functional teas present a clear path for market expansion.
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Understand the latest market trends and future growth opportunities for the Tea industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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