Retail volumes sales of tea are projected to drop year-on-year over the forecast period, with modest increases in on-trade volume sales unlikely to offset the retail downturn. This performance is expected to be driven by the maturity of the main category, black tea.
The health and wellness trend is predicted to continue to encourage consumers to seek teas positioned as offering health benefits, as seen with the new Twinings Superblends range. Many consumers are expected to focus on a more holistic and natural approach to wellbeing, including a move away from coffee to tea, whether fortified/functional or otherwise.
Furthermore, Swedish consumers, particularly younger generations, are more interested in environmental issues like sustainability. This interest is set to deepen during the forecast period.
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Understand the latest market trends and future growth opportunities for the Tea industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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