There has been a notable shift in Australia towards depilatories that not only offer a close shave, but also additional features such as moisturising strips and flexible blades for a more comfortable shaving experience. This trend is expected to persist over the forecast period, driven by consumer demand for enhanced shaving experiences with smooth and efficient results.
Over the forecast period, the sustainability trend in women's razors and blades in Australia will continue to gain momentum. Brands are increasingly focusing on sustainability and eco-friendly options, expanding their offerings to include razors with recyclable handles and packaging to appeal to environmentally-conscious consumers.
The future of women’s razors and blades in Australia faces challenges from both the increasing popularity of electric shavers for women and the availability of IPL (Intense Pulsed Light) hair removal devices. Electric shavers offer convenience, speed, and often a perceived closer shave, attracting consumers seeking efficient grooming solutions.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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