Over the forecast period, the strongest source of value in depilatories is expected to come from skin care–inspired claims and clean product positioning. As routine shaving and waxing continue to dominate the category, innovation is likely to centre on soothing ingredients, formulations for sensitive skin, and cleaner brand narratives.
More advanced depilatory devices, such as epilators and at-home laser tools, are expected to remain niche over the forecast period. Despite offering longer-lasting results, these products face barriers to widespread adoption, including high costs, infrequent repurchase cycles, and the availability of professional alternatives through salons and clinics.
Innovation across depilatories is expected to remain modest, with most product updates focusing on packaging refreshes, scent additions, or slight formula enhancements. Estrid continues to be the exception, differentiating through brand storytelling, visual identity, and adjacent product lines that blend depilation with post-care and pre-shave routines.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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