Depilatories is expected to see a low positive retail value CAGR at constant 2024 prices in China in the forecast period. As consumers’ awareness of personal care increases, the demand for high-quality, multifunctional hair removal products is set to rise.
As there is still considerable potential in the depilatories category, brands will continue to launch products that meet the needs of women, in line with consumer demand, and will place greater emphasis on sales and promotion through online platforms. As the focus on health and beauty continues to grow and skin care concepts gradually infiltrate various body care categories, products within depilatories are expected to undergo significant advances.
Consumer preferences are becoming increasingly diverse and specific in China, therefore brands in depilatories are expected to adapt by offering innovative products tailored to different body areas and skin types. For instance, brands have launched products with a gentle yet effective formula specifically formulated for removing lip hair, designed to minimise irritation in the sensitive lip area while effectively removing unwanted hair.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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