Depilatories in Hong Kong is projected to experience steady growth over the forecast period, with women’s pre-shave set to remain the most dynamic performer. Sustained demand will be supported by local consumers’ interest in personal grooming.
Within the largest value category of hair removers/bleaches, there is increasing demand for natural and organic ingredients that are driving the innovation. Therefore, over the forecast period, an increasing number of hair removers, such as creams or even waxes, are likely to be formulated with plant-based extracts, essential oils, and other natural ingredients.
While the pandemic accelerated the shift towards e-commerce for many beauty and personal care items, a notable shift back towards offline channels has emerged since the lifting of social restrictions. This resurgence of in-store shopping has been evident in a renewed preference for physical retail experiences.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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