Despite the expected challenges noted over the early forecast period, with the new economic policy in public fees, public investment and monetary policy with a negative impact on employment and purchasing power, the demand for depilatories is expected to continue showing positive growth in retail volume terms. Given the complex scenario, many women are anticipated to shift from waxing in beauty salons, to using at-home solutions in order to save money.
Consumers are expected to remain highly price-sensitive during the early forecast period, and as such, pricing competition is set to intensify between brands and retailers. This is an opportunity for private label options, such as Enjoy by Farmacity, with an increasing participation in hair removers/bleaches, but a negligible value share in razors and blades and women's pre-shave.
In the short term, there is anticipated to be a significant development in depilatories focused on men. During 2023, the leader company Reckitt Benckiser Argentina promoted its Veet Men brand in TV marketing campaign.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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