Depilatories is set for further growth in the Philippines in retail volume terms over the forecast period. With the pandemic fast becoming a distant memory, consumers are resuming activities outside the home, which will encourage them to focus on their appearance.
Beauty salons, which alongside hair removal procedures, offer other treatments such as threading and dermaplaning, will continue to offer stiff competition to depilatories, moving forward. As the economy improves and disposable incomes rise, consumers will be more inclined to indulge themselves with these professional services, rather than attempt hair removal treatments themselves.
The distribution of depilatories in the Philippines has traditionally been split between grocery retailers, department stores and health and beauty specialists, but it is predicted that retail e-commerce will stake a stronger claim over the forecast period. Manufacturers and retailers are looking for ways to extend their reach to access a wider consumer base.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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