Sales of depilatories are expected to rise in 2025 in current value terms and during the forecast period overall.
Although supermarkets is expected to maintain its leadership in the short term, the channel is likely to lose share. This will be due to channels such as variety stores and beauty specialists, gaining ground.
Innovation is expected to drive growth in depilatories across the forecast period, adding value as brands work to reignite consumer interest and meet evolving expectations. Recent developments have focused on improving product efficacy, enhancing skin-friendly formulations, and offering more convenient application formats.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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