Depilatories will continue to record steady retail value growth driven by new product launches, with consumers gaining a better understanding of women-specific products. Women’s pre-shave and hair removers and bleaches are anticipated to record marginal growth in retail volume terms; however, it is likely that women’s razors and blades will see a slight decline in volume terms.
A growing trend on social media, especially TikTok is the use of women-specific electric razors and trimmers. Romanian consumers, especially from younger generations, are increasingly following global trends via social media platforms.
The growing issue of sustainability will continue to drive product developments in depilatories, with more sustainability products set to gain appeal. Given the high level of plastic used in traditional disposable razors, this category is under most pressure to make changes.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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