Depilatories is projected to see steady growth in value and volume terms over the forecast period, with these products seen as necessities in the beauty routines of many women. Skinification is expected to remain a key driver of value growth in depilatories over the forecast period.
The shift away from disposables towards multi-use or refill systems is expected to continue in depilatories over the forecast period. This aligns with the increasing environmental concerns of consumers and economic motivations, with consumers seeking longer-lasting formats which produce less waste.
Product innovation remains limited, with Estrid being the notable exception. Most product developments have focused on refining existing offerings rather than radical changes, such as improving moisturising properties, using more natural ingredients, or introducing subtle packaging tweaks.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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