Over the forecast period, constrained consumer budgets amid high inflation and retail prices across consumer goods will be the decisive factor influencing the performance of depilatories.
Volume sales of women’s razors and blades are expected to show some further decline over the initial stages of the forecast period. However, as a long-established subcategory, women’s razors and blades will remain relevant amid ongoing economic uncertainty, which will encourage local consumers towards affordable solutions.
As highlighted by the influential 2023 advertising campaign by category leader Veet for its Veet Men cream, men’s depilatories represent a lucrative field for manufacturers of depilatories. The positive response from local consumers to the campaign and the brand is likely to drive other players to launch similar products in an effort to capture share in this still untapped market.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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