Following a retail volume decline for most areas in 2024, the category is set to showcase low-level retail volume growth over the forecast period. The landscape will continue to suffer from the increasing and rising use of laser hair removal, with these long-lasting alternatives becoming available at more affordable price points, being rising threats for the sales of depilatories.
Gillette is set to continue leading razors and blades across the forecast period, with the Gillette Venus product continuing to focus on product innovations and new launches. There is also potential for Wilkinson to gain ground across the forecast period, with the player's sales growing well from a low base.
Women’s razors and blades will continue to dominate the category over the forecast period. It is set to remain the most popular method for hair removal due to being affordable, quick, and simple to perform and a well-known method for older consumers who do not want to experiment with new treatments.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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