Depilatories is expected to see positive, if gradually slowing, retail volume and value (constant 2024 prices) sales growth over the forecast period. Beauty standards remain on the side of hairless bodies; therefore, women’s razors and blades and hair removers/bleaches can be expected to generate retail volume and value (constant 2024 prices) growth.
A shrinking consumer base remains the major problem for depilatories in Lithuania. The female population is predicted to decline over the forecast period, thereby weakening the prospects for natural or organic growth.
Innovation is expected mainly in hair removers/bleachers in the short to medium term. Innovation for women’s razors and blades is not held to change the usage experience significantly.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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