Sales of depilatories are expected to rise in 2025 in current value terms, driven by growth in women’s razors and blades, which is set to be the most dynamic category. Despite ongoing price competition, established brands like Gillette and Wilkinson are likely to maintain strong brand loyalty, particularly in men’s grooming products.
The demand for long-term hair removal solutions will continue to grow across the forecast period, with electric shavers, at-home depilation devices, and salon treatments, including waxing and laser, taking share from traditional razors and creams. This is particularly the case among younger generations, where there is a growing awareness of advanced beauty treatments and a willingness to embrace device-based home treatments.
Sustainability-driven innovations will continue to shape the market, with brands investing in plastic-free packaging, compostable materials, and longer-lasting reusable products to meet evolving consumer preferences and environmental regulations. Wooden handles, biodegradable razor cartridges, and metal reusable razors are expected to gain traction as consumers increasingly seek eco-friendly personal care solutions.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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