Depilatories will maintain positive sales over the forecast period, in both value and volume terms, albeit with volume sales somewhat flat. Overall sales will be supported by ongoing baseline demand, alongside continuous innovations and frequent new product launches.
Over the forecast period, local consumers will increasingly seek depilatories containing natural ingredients. However, these more natural products, especially natural depilatory creams, which are able to provide the same level of effectiveness as the chemical versions, remain largely under development and are not yet widely available.
The most desirable ingredients in natural formulations are expected to include plant oils such as jojoba oil, aloe vera oil, coconut oil, olive oil, and the like, being those which are known for their moisturising and skin-conditioning properties, thus, to counteract potential dryness or irritation from other hair removal methods. Other ingredients will likely be chamomile extract, green tea extract, and those which are known for their soothing, anti-inflammatory, and antioxidant benefits, aiming to make the hair removal process gentler on the skin.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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