Hair removal is expected to remain an important part of grooming routines for many consumers in Austria over the forecast period. While the depilatories category will continue to represent a relatively small share of overall beauty and personal care value sales, demand is projected to remain stable, underpinned by deeply embedded cultural norms that associate smooth skin with beauty and hygiene.
A further professionalisation of at-home depilatory products is likely to emerge as a key trend over the forecast period. Consumers will increasingly seek results that mirror professional treatments, prompting manufacturers to innovate accordingly.
Innovation in depilatories will continue to be shaped by two main themes: sustainability and skin sensitivity. Leading manufacturers are expected to further increase their focus on environmentally conscious product development, particularly within the core segment of women’s razors and blades.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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